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Friday, May 20 • 10:30am - 11:45am
General Session: The Festival Effect LIMITED

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Limited Capacity seats available

Montréal is a city of festivals. Two of the city’s leading producers share how they have used the festival model to their advantage. Gilbert Rozon is the founder and chairman of Just For Laughs, which is a month-long international comedy festival with related events held across North America. André Ménard is co-founder and artistic director of Festival International de Jazz de Montréal, which features more than 3,000 artists performing in 1,000 concerts, of which most are free and outdoors. Both will outline their strategies for creating immersive experiences through concentrated activity. Hear how the festival effect has shaped public life, attracted new audiences, broadened artistic genres and demonstrated organizational adaptation — all elements that the opera field can learn from. While a festival structure may not be right for your organization, find out about what makes this activity so compelling for audiences and the cities that host them.

avatar for Marc A. Scorca

Marc A. Scorca

President/CEO, OPERA America
Marc A. Scorca joined OPERA America in 1990 as president and CEO. Under his leadership, the OPERA America membership has grown from 120 opera companies to nearly 2,500 organizations and individuals. The organization has also administered two landmark funding initiatives in support... Read More →

avatar for Pierre Dufour

Pierre Dufour

Executive Director, Opéra de Montréal
With a background in the theatrical milieu, in which he worked for over twenty years, Pierre Dufour joined the Opéra de Montréal in 2000 as Production Director. Having taken on the role of Acting General Director from 2002 to 2003, he became the General Director in August of 2006... Read More →
avatar for André Ménard

André Ménard

Co-Founder & Artistic Director, Festival International de Jazz de Montréal
André Ménard ranks among the most influential figures on the Québécois artistic scene, one who has made a considerable and lasting contribution in shaping the cultural life of Montréal. Ménard has been active in the concert production milieu since 1975, and has been associated... Read More →
avatar for Gilbert Rozon

Gilbert Rozon

Founding President, Just for Laughs Group
Founding president of the Just for Laughs Group, Gilbert Rozon was born in Montreal on October 26, 1954, and grew up in Saint-André d’Argenteuil. He began working at a young age as a paperboy and by the time he turned 14, had tried his hand as a gravedigger, salesman, printer... Read More →

Attendees (228)