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Friday, May 20 • 3:30pm - 5:00pm
Loyalty Programs and Fan Engagement: Learning from Professional Sports FILLING

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Kevin Gilmore, executive vice president and chief operating officer of the Montréal Canadiens (National Hockey League), will lead this session exploring key areas of sales, marketing and business development. With the ground-breaking Club 1909 as the case-study model, find out how professional hockey is uniting fans across the globe and leveraging a membership model to encourage subscriptions. Gilmore is the founder of Professional Sports Advisors Group and has served as legal counsel for the Walt Disney Company. He was elected to the board of directors of the Canadian Olympic Committee.

Moderators
avatar for Guillaume Therien

Guillaume Therien

Sales and Marketing Director, Opéra de Montréal

Speakers
avatar for Kevin Gilmore

Kevin Gilmore

Executive Vice President and Chief Operating Officer, Montréal Canadiens (NHL)
Appointed Executive Vice President and Chief Operating Officer with the Montreal Canadiens on April 7, 2011, Kevin Gilmore is responsible for several key areas of the business, including corporate partnerships, sales, and marketing, and oversees the development of major projects while working closely with team owner and President Geoff Molson. From 2006 to 2009, he was Senior Vice President Corporate Development and Strategic Planning with the... Read More →


Attendees (76)