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Saturday, May 21 • 9:15am - 10:30am
Audience Research in Action FULL

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Quality research improves day-to-day decision-making and informs long-term strategies for audience building, but a recent OPERA America study revealed that few companies undertake reliable research. This study, led by Pacific Opera Victoria’s Ian Rye, points to the urgent need to understand more about non-attendees, not just current patrons. Hear from a panel of opera practitioners about how they are leading actionable audience research and building their capacity for this work.

avatar for Patricia Kiernan Johnson

Patricia Kiernan Johnson

Director of Marketing and Communications, OPERA America
Patricia is OPERA America's director of marketing and communications and has been with the organization since October of 2008. | | For those of you keeping score at home, that means this is her ninth conference: Houston (2009); Los Angeles (2010); Boston (2011); Philadelphia (2012); Vancouver (2013); San Francisco (2014); Washington, D.C. (2015), Montreal (2016) and Dallas (2017)!

avatar for Annie  Burridge

Annie Burridge

Managing Director, Opera Philadelphia
avatar for Ian Rye

Ian Rye

Director of Artistic Administration, Pacific Opera Victoria

Attendees (80)

Waitlist (3)